Thursday, March 13, 2008

Future Group's 'Pantaloon Retail' to sell "walk-in apartments" in India

Well, if you are one of those couples who wish to live in a modern apartment, have the money to buy one, but no time to pick and choose interiors, you don’t have to worry anymore.

The Kishore Biyani-led Future Group, whose flagship company Pantaloon Retail operates over 1,000 stores nationwide, is entering into a joint venture with Mr Sumit Dabriwala, a Kolkata-based developer - is looking to market its 2 & 3 bed-room "walk-in" apartments through Future Group stores such as Big Bazaar.

This initiative is a part of the Future Group’s diversification strategy where they are foraying into selling real estate and health care, so as to leverage their physical presence across the country. The apartments is an ‘all-fitted ready-to-live-in apartments’ and a new brand is also being worked upon by the company to mark its foray into this industry.

Home Solutions Retail will provide the brown and white goods required to furnish these apartments. FH Residences is also looking to advertise its apartments in Future Group malls.

No comments: